Nothing in the history of the digital landscape has impacted tech communications more than the shift to sheltering-in-place.

In concert, the ensuring coronavirus lockdown drove businesses across America to acclimate to the Zoom videoconferencing platform.

For small businesses who needed to stay connected to their employees, virtually nothing on the market could compete with the unicorn that is Zoom in the areas of cost efficiency and overall effectiveness.


In the 1990’s, as a freshman attending college in China, Zoom’s founder Eric Yuan regularly traveled 10-hours by train to visit his girlfriend – who later became his wife. On the trip, he daydreamed about the possibility of visiting her without the commute. Those thoughts planted the seeds for what would sprout as the Zoom App.

Fast forward, to 2011. Yuan left his position as Cisco’s Corporate Vice President of Engineering (where he was responsible for collaboration software development) to try his hand at entrepreneurship.  With an estimated 40 Cisco engineers in tow, Yuan launched Zoom. The rest as they say is history. By 2018, the company had grown by leaps and bounds, ballooning to 1,700 employees with revenues of more than $330 million dollars.


For risk averse small businesses Zoom has few downsides and serves as a viable option for collaboration and brainstorming. Here are three good reasons to use it.

  • Set-up is seamless. 
  • Easy to use.
  • Allows access to up to 100 people. 

If you are a first-time user, ATEKI recommends you follow these three security tips.

  1. Always join Zoom meetings through your web browser because they receive faster security enhancements.
  2. You can circumvent the Zoom desktop software when joining a meeting. Instead click the link (in the fine print) that offers you the option to join from your browser.
  3. Ask all meeting participants to sign in with a password to prevent outside tampering.

With an estimated 200 million users, Zoom will soon be the most secure conferencing tool in the world.