When it comes to advertising, you want to focus on your audience and what they may need.
Focus on results later, it is a work in progress.
The offer you have can be anything you want, but if you put it in front of people with a different intent, then you are not going to maximize achieving your Goal.
If you’re looking to maximize sales like most businesses, this article will change the way you think about user intent.
Setting the right goals and KPIs:
Think about the Intent of the user when they are on the network you’re advertising on
Start with Micro Conversions
What network should you advertise on, and how much should you spend?
Which network should I get started on
Where to focusing on the funnel with your advertising dollars
A good idea to start is with an Organic marketing approach.
Organic Marketing:
An organic marketing strategy generates traffic to your business naturally over time, rather than using
paid advertising or sponsored posts. Anything you don’t spend money on directly – blog posts, case
studies, guest posts, unpaid tweets and Facebook updates – falls under the umbrella of organic marketing.
Email marketing can be organic Now, it’s important to emphasize that the term “organic marketing”
doesn’t mean that no money is spent. You’re still going to invest in your marketing strategy and any
related software (Hubspot for inbound, MailChimp for email lists, Buffer or Sprout for scheduling organic
social media posts, and the like). Rather, organic means you’re not paying to boost the specific post itself.
All in all these approaches can all lead to a great improvement of sales over time.