Like people, websites also need to be dressed for success. Here’s how you can make yours look amazing,
Blurry, outdated, or irrelevant pictures tell your site visitors that you don’t care about their browsing experience.
Help visitors find what they want with search tools
One way is to affix a search bar in your header so that people can use keywords to scour your site. Another way is to engage visitors via chat. You can preprogram a chatbot to ask questions that narrow down a visitor’s intention, or you can have a live agent address a visitor’s concerns in real time.
The more helpful your website is, the more it will foster trust in your brand and make visitors more likely to do business with you.
It’s important to keep all your product or service descriptions as straightforward and simple as possible.
Let visitors get to know your company better in the About Us page
Your brand needs a story behind it that customers can relate to. Every company website should have an About Us page that describes your team, your company culture, and what sets you apart from the competition. Whatever your story is, make sure it’s accessible from any page on your site.
Hire a professional web designer
You can hire a managed website provider. A website provider will take care of:
Form – They’ll make your site look impressive on any screen size.
Function – The provider will ensure that your site is easy to use and works as expected, whether you’re using a keypad and mouse or just your finger or stylus.
Fixes – If something in your site is broken or you want to make changes to it (such as integrating an appointment scheduling app), they will handle it for you.
With more revenue originating online, small- and medium-sized business owners can’t afford to overlook the importance of creating a fully functional website. For more information on building a modern website, call ATEKI today!