The rise of the virtual marketplace facilitated relentless e-commerce competition which prompted businesses who have a footprint in the “real-world” to level-up their digital game.
In response, brick-n-mortar retailers have been forced to find ways to leverage their on-line presence by engaging virtual audiences and encouraging them to breach “real-world” brick and mortar doors.
Even prior to the Covid 19 Pandemic, there was an uneven distribution of brick and mortar retailers who were consistently impacted negatively by not revamping their online services. Technology played a big role in the determination of who emerged victorious.
Those who understood the importance of initiating a comprehensive on-line migration strategy largely connected to consumers through incentives provided direction which, by extension, drove traffic through their doors.
However, much of the technology efforts enacted by brick and mortar businesses post shelter-in-place, need to be reassessed.
Today, the concern is more about the ways the coronavirus pandemic has disrupted the future of retail. Interestingly, what futurists predicted to unfold in the 2030’s has been pulled into the present.
If your company has one or several brick and mortar locations that were shuttered from mid-March through present day the time is now to reassess your technology infrastructure.
The fact is, Ms. Covid rendered a seriously unfair advantage to e-retailers when consumer spending was already at an all-time low for brick and mortar businesses. Sustaining your business in today’s technological world needs to include technology checkups to ensure the business is optimizing at full proficiency.