Why Organic Leads Are Important for Driving Traffic:
Lead magnets come in all shapes and sizes but only a few stand out from the rest. Organic lead generation is one of the best ways to get traffic and potential customers to your business.
Given the fast-paced changes in the technological landscape, today’s market is rich in client leads. Regardless of industry, every company seeks to align with competent IT professionals to remain competitive.
Business owners are in an on-going struggle to find a solution to organically connect with clients. It was the strategy Apple Founder, Steve Jobs employed to keep his company top of mind in the public. Jobs was considered a visionary and advocate because he kept his audience one step ahead of the market. This earned him the type of customer loyalty other companies covet.
Offer Your Knowledge
You may be thinking, “I’m no Steve Jobs”. This may be true, but you are unique and THAT is your value. Similarly, as a founder of a tech company, you possess knowledge that an estimated 90% of other companies don’t.
Although charisma and the ability to deliver a powerful presentation go a long way, sharing insight that helps people is priceless. You don’t have to make videos or go live on social media. Just share the information you know.
Finally, if you have a local newspaper – share it there. Or if your company is a member of the local Chamber of Commerce – share it there. Offer expertise as a “talking-head” on any of the endless news/information channels. Any of these options offer a great place to build your influence.
Best Organic Lead Generation Practices
Adopting the approach of sharing your expertise helps you trumpet your brand value – which by extension – serves as the best option to ensure a steady stream of income.
Seth Godin, American author, businessman, marketer, and considered to be the ultimate entrepreneur offers a tried and true tactic to trumpet brand value. In fact, he states the best way to stand out is to flip your funnel and make it a megaphone.
Furthermore, Godin notes by setting yourself up as an expert you turn strangers into friends, and friends into paying customers.
The reality is only a handful of companies comprise your target audience. Those who aren’t will not care what you have to say anyway.
Establishing a funnel helps you qualify customers while simultaneously raising awareness of your existence to potential clients.
The challenging part is committing to increasing your company’s brand value by consistently sharing interesting, insightful, and actionable information.
Summarily, it’s extremely expensive to underwrite the cost of an advertising campaign. It’s far more cost-effective to invest your time and energy into setting yourself apart as a Subject Matter Expert.