A Little Advice From Our Tech Company To Yours
Lead magnets come in all shapes and sizes. But only a few stand out from the rest.
Given the fast-paced changes in the technological landscape, today’s market is rich in client leads. Regardless of industry, every company seeks to align with competent IT professionals to remain competitive.
The problem is… there is are far too many IT professionals to choose from and virtually no criteria in which to base a decision.
All too often IT start-ups and early-stage companies are staffed with tech-savvy introverts who have great hard skills. However, founders are in an on-going struggle to find a solution to organically connect with clients.
Much of achieving this goal falls on the founder’s shoulders – more specifically – the founder’s ability to establish and consistently communicate brand value at every stage of the company’s growth.
It was the strategy Apple Founder, Steve Jobs employed to keep his company top of mind in the public. Jobs was considered a visionary and advocate because he kept his audience one step ahead of the market. This earned him the type of customer loyalty other companies covet.
HOW YOU CAN ACHIEVE THAT GOAL
You may be thinking, “I’m no Steve Jobs”. Which may be true, but you are unique and THAT is your value. As a founder of a tech company, you possess knowledge that an estimated 90% of other companies don’t.
Although charisma and the ability to deliver a powerful presentation go a long way, sharing insight that helps people is priceless. You don’t have to make videos or go live on social media. Just share the information you know.
If you have a local newspaper – share it there. Or if your company is a member of the local Chamber of Commerce – share it there. Offer expertise as a “talking-head” on any of the endless news/information channels. Any of these options offer a great place to build your influence.
JUST DO IT
Adopting the approach of sharing your expertise helps you trumpet your brand value – which by extension – serves as the best option to ensure a steady stream of income.
Seth Godin, American author, businessman and marketer, considered to be the ultimate entrepreneur offers a tried and true tactic to trumpet brand value. He states the best way to stand out is to flip your funnel and make it a megaphone.
CONSISTENCY IS KEY
Godin notes by setting yourself up as an expert you turn strangers into friends, friends and fans and fans into paying customers.
The reality is only a handful of companies comprise your target audience. Those who aren’t will not care what you have to say anyway.
Establishing a funnel helps you qualify customers while simultaneously raising awareness of your existence to potential clients.
The challenging part is committing to increasing your company’s brand value by consistently sharing interesting, insightful and actionable information.
Summarily, it’s extremely expensive to underwrite the cost of an advertising campaign. Its far more cost-effective to invest your time and energy into setting yourself apart as a Subject Matter Expert.