Small Businesses who contract with an IT company are like drivers who work with a pit crew. You can still race without them, however, having the support noticeably improves efficiency.
Today, the digital revolution has proven effective in amplifying the presence of small businesses. Technology – leveraged correctly – has the power to level the playing field by boosting exposure.
It additionally helps businesses reduce operational costs, improve performance, and increase profits.
Yet a 2019 survey by Visual Objects (a website featuring creative firms worldwide) showed that an estimated 40% of small business did not have a website; and 28% of small businesses were not likely to invest in a website in the future.
The reason most often cited was irrelevancy. Firms surveyed believed their knowledge and use of traditional marketing, public relations, and personal networks gave them the best return on their investment. This mindset explains why, small businesses remain tiny.
Another study, published by Deloitte in October 2019, found a correlation between high performing small businesses and the use of technology. Deloitte delved further and found 99% of those businesses believed their website was integral to operation. Respondents were further sub-divided into four categories to better understand their level of sophistication in using technology. The breakout was as follows:
Basic…………………………….………… 23%
Intermediate ……………………….……… 41%
High ……………………….……………… 17%
Advanced ……………………….………… 19%
Considering that small businesses represent 97.6% of all exports in the United States, promoting the use of digital tools to empower small businesses is critical for staying competitive in the global economy.
Another independent survey of 289 US small business owners (10 to 99 employees) concluded that up to 31% of small businesses (who have made a significant investment in technology) are unsure about its most effective use.
And 42% don’t use technology to its fullest capacity because they are unsure about what to invest in. If you company falls into either of these camps ATEKI is an IT company capable of helping your bridge the digital divide.
No matter where you are along your digital journey, call us to offer an assessment of where you are to help you get to where you want to go!
Call us today at 1-800-392-8354.